Love Calls Us to the Things of This World free essay sample

Wilbur is a poem about our reason for living. The reason we get up every morning and go about our day according to Wilbur is love. The title of this poem clearly is making that statement. The title however is not quite enough to portray exactly what it is that we are being called back from. When we are sleeping, our souls become part of a peaceful and pure realm. In contrast the waking world is full of stress and undesirable challenges, a world in which the soul has no desire of being part of. Using highly refined diction and structure, Wilbur portrays the contrast between the two worlds and our souls reason for accepting the return to reality. The structure of the poem can be separated in to two parts. The first half describes the souls perception of the surrounding world as its body first begins to wake up. We will write a custom essay sample on Love Calls Us to the Things of This World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is set during the period between true consciousness and the dream world. In this moment reality becomes pure and timeless. In the third line, the author describes the soul â€Å"hanging bodiless and simple. Using this kind of diction to set the tone as a sort of mock-seriousness and creates a sense of suspension and detachment from the world. Still within the beginning of the poem, the tone seems to sway between humor and spirituality. As an example of the humor used, the author writes â€Å"The morning air is all awash with angels. † Still conveying a strong sense of spirituality, this line also serves as a pun towards the angels being described through the hanging laundry just outside of the open window. It also gives the spiritual world a likeness of heaven, full of angels. The humor is in the word choice â€Å"awash† because it serves a double meaning. The first meaning is that the air is â€Å"full† of the angels, and the other meaning is the fact that people â€Å"wash† their laundry to make it clean and fresh again. The first half of the poems diction is well used to describe this spiritual realm. Using such words as, â€Å"calm swells† and â€Å"halcyon† which is a very strong word meaning a peaceful and happy period of the past. The author focuses on giving laundry the personification of angels. Angels being one of the most distinct symbols for spirituality and purity. Throughout the first two stanzas, a strong sense of whimsical and somewhat frail tranquility is given to the reader. The laundry is also a symbol for cleanliness and softness. By the end of the first half the spiritual world is vivid and alive in the readers mind. In the third stanza, there is an abrupt transition from the spiritual world into the physical reality. All of a sudden the author describes â€Å"The terrible speed † in which the angels go back to being just laundry, as if the sleeping person is rapidly pulling out of a dream state. At the end of the stanza the author is using clever diction to describe how sudden reality sets in. The very last line of this half of the poem is very important. It marks the point in which the physical word takes over. Using only three words â€Å"The soul shrinks† the author is setting more of a disappointing tone. This line describes the â€Å"soul† and its reluctance to fade back into the physical realm, as well as a transition to the other side of Wilburs contrasting poem. In the last four stanzas Wilbur uses creative diction to convey the souls hesitation to wake up from the peaceful angelic world, and into the contradicting reality of the real world. Line seventeen in a very strong way to portray this ill-received reality. By using the lineâ€Å"The punctual rape of every blessed day † as a view of the real world, and its unpleasant formality, social pressures and everyday responsibilities. How the roles we must fill take away any sense of wonder and spirituality, leaving our souls â€Å"shrunken†. The author gives the mans soul personification in the second stanza. As the soul cries out how it wishes there to be nothing but the simple spiritual side that the sleeping realm offers. These few lines make it as though there is no reason to become part of such a world. However, as the man fully becomes lucid, â€Å"the soul descends once more in bitter love. † Though the the physical world is harsh and unclean compared to spiritual realm of sleep. No matter how â€Å"bitter† it is, love has become the souls one true purpose for returning. By the last stanza the soul seems to be brimming with compassion and love. Even though the spiritual world has been left to sleep, there are other ways to bring that sense of peace to such a contradicting reality and its inhabitants. In the last stanza, each line describes love and mercy, setting a hopeful tone. The author is combining the two worlds with love, by clothing the unworthy and letting people go â€Å"fresh and sweet†. This shows that there is still hope for the dreary souls of humanity, as long as we try our best to have love. The fact that the spiritual world was strongly associated with laundry is important because this offers a chance for the physical world to have a sense of connection with the spiritual world. To solidify the comparison of the spiritual soul and the physical world. Wilbur ends the poem with the line â€Å"Keeping their difficult balance. † Meaning that each side would not be able to exist without the other. This poems ability to bring such a descriptive comparison between spirituality and physical reality is based on the authors use of diction and structure. The journey the soul takes in this poem from one realm to the next is very moving. Making one think about what our true purpose on this earth is and how we can keep our souls from shrinking. This poem by Richard Wilbur sheds a whole different light on the simple act of waking up.

Battle of Moscow - World War II - Operation Barbarossa

Battle of Moscow - World War II - Operation Barbarossa The Battle of Moscow was fought Oct. 2, 1941, to Jan. 7, 1942, during World War II (1939-1945). After months of attacks and counterattacks as German forces attempted to overrun Moscow, Soviet reinforcements and a severe Russian winter took a toll on German forces, helping to thwart Germanys plans and leaving its forces exhausted and demoralized. Fast Facts: Battle of Moscow Dates: Oct. 2, 1941, to Jan. 7, 1942, during World War II (1939-1945)ï » ¿Soviet Union Armies and Commanders:Marshal Georgy ZhukovMarshal Aleksandr Vasilevsky1.25 million menGerman Armies and Commanders:Field Marshal Fedor von BockCol Gen. Heinz GuderianField Marshal Albert Kesselring1 million men Background On June 22, 1941, German forces launched Operation Barbarossa and invaded the Soviet Union. The Germans had hoped to commence the operation in May but were delayed by the campaign in the Balkans and Greece. Opening the Eastern Front, they quickly overwhelmed Soviet forces and made large gains. Driving east, Field Marshal Fedor von Bocks Army Group Center won the Battle of BiaÅ‚ystok-Minsk in June, shattering the Soviet Western Front and killing or capturing over 340,000 Soviet troops. Crossing the Dnieper River, the Germans began a protracted battle for Smolensk. Despite encircling the defenders and crushing three Soviet armies, Bock was delayed into September before he could resume his advance. Though the road to Moscow was largely open, Bock was forced to order forces south to aid in the capture of Kiev. This was due to Adolf Hitlers unwillingness to continue fighting large battles of encirclement which, though successful, had failed to break the Soviet resistance. Instead, he sought to destroy the Soviet Unions economic base by capturing Leningrad and the Caucasus oil fields. Among those directed against Kiev was Col. Gen. Heinz Guderians Panzergruppe 2. Believing that Moscow was more important, Guderian protested the decision but was overruled. By supporting Army Group Souths Kiev operations, Bocks timetable was further delayed. It wasnt until Oct. 2, with the fall rains setting in, that Army Group Center was able to launch Operation Typhoon, the code name for Bocks Moscow offensive. The goal was to capture the Soviet capital before the harsh Russian winter began. Bocks Plan To accomplish this goal, Bock intended to employ the 2nd, 4th, and 9th armies, supported by Panzer Groups 2, 3, and 4. Air cover would be provided by the Luftwaffes Luftflotte 2. The combined force numbered just short of 2 million men, 1,700 tanks, and 14,000 artillery pieces. Plans for Operation Typhoon called for a double-pincer movement against the Soviet Western and Reserve fronts near Vyazma while a second force moved to capture Bryansk to the south. If these maneuvers were successful, German forces would encircle Moscow and compel Soviet leader Joseph Stalin to make peace. Though reasonably sound on paper, plans for Operation Typhoon failed to account for the fact that German forces were battered after several months of campaigning and their supply lines were having difficulty getting goods to the front. Guderian later noted that his forces were short on fuel from the outset of the campaign. Soviet Preparations Aware of the threat to Moscow, the Soviets began constructing a series of defensive lines in front of the city. The first of these stretched between Rzhev, Vyazma, and Bryansk, while a second, double-line was built between Kalinin and Kaluga dubbed the Mozhaisk defense line. To protect Moscow proper, the capitals citizens were drafted to construct three lines of fortifications around the city. While Soviet manpower was initially stretched thin, reinforcements were being brought west from the Far East as intelligence suggested that Japan didnt pose an immediate threat. The two nations had signed a neutrality back in April 1941. Early German Successes Storming forward, two German panzer groups (3rd and 4th) quickly made gains near Vyazma and encircled the 19th, 20th, 24th, and 32nd Soviet armies on Oct. 10. Rather than surrender, the four Soviet armies tenaciously continued the fight, slowing the German advance and forcing Bock to divert troops to aid in reducing the pocket. Ultimately the German commander had to commit 28 divisions to this fight, allowing the remnants of the Soviet Western and Reserve fronts to fall back to the Mozhaisk defense line and reinforcements to rush forward, largely to support the Soviet 5th, 16th, 43rd, and 49th armies. To the south, Guderians panzers (tanks) rapidly encircled the entire Bryansk Front. Linking with the German 2nd Army, they captured Orel and Bryansk by Oct. 6. The encircled Soviet forces, 3rd and 13th armies, continued the fight, eventually escaping east. The initial German operations, however, captured over 500,000 Soviet soldiers. On Oct. 7, the first snow of the season fell and soon melted, turning the roads to mud and severely hampering German operations. Grinding forward, Bocks troops turned back numerous Soviet counterattacks and reached the Mozhaisk defenses on Oct. 10. That same day, Stalin recalled Marshal Georgy Zhukov from the Siege of Leningrad and directed him to oversee the defense of Moscow. Assuming command, he focused Soviet manpower in the Mozhaisk line. Wearing Down the Germans Outnumbered, Zhukov deployed his men at key points in the line at Volokolamsk, Mozhaisk, Maloyaroslavets, and Kaluga. Resuming his advance on Oct. 13, Bock sought to avoid the bulk of the Soviet defenses by moving against Kalinin in the north and Kaluga and Tula in the south. While the first two fell quickly, the Soviets succeeded in holding Tula. After frontal attacks captured Mozhaisk and Maloyaroslavets on Oct. 18 and subsequent German advances, Zhukov was forced to fall back behind the Nara River. Though the Germans made gains, their forces were badly worn down and plagued by logistical issues. While German troops lacked appropriate winter clothing, they also took losses to the new T-34 tank, which was superior to their Panzer IVs. By Nov. 15, the ground had frozen and mud ceased to be an issue. Seeking to end the campaign, Bock directed the 3rd and 4th panzer armies to encircle Moscow from the north, while Guderian moved around the city from the south. The two forces were to link up at Noginsk, 20 miles east of Moscow. German forces were slowed by Soviet defenses but succeeded in taking Klin on Nov. 24 and four days later crossed the Moscow-Volga Canal before being pushed back. In the south, Guderian bypassed Tula and took Stalinogorsk on Nov. 22. His offensive was checked by the Soviets near Kashira a few days later. With both prongs of his pincer movement bogged down, Bock launched a frontal assault at Naro-Fominsk on Dec. 1. After four days of heavy fighting, it was defeated. On Dec. 2, a German reconnaissance unit reached Khimki, only five miles from Moscow. This marked the farthest German advance. With temperatures reaching -50 F and still lacking winter equipment, the Germans had to halt their offensives. Soviets Strike Back By Dec. 5, Zhukov had been heavily reinforced by divisions from Siberia and the Far East. Possessing a reserve of 58 divisions, he unleashed a counteroffensive to push the Germans back from Moscow. The beginning of the attack coincided with Hitler ordering German forces to assume a defensive stance. Unable to organize a solid defense in their advance positions, the Germans were forced from Kalinin on Dec. 7, and the Soviets moved to envelop the 3rd Panzer Army at Klin. This failed and the Soviets advanced on Rzhev. In the south, Soviet forces relieved pressure on Tula on Dec. 16. Two days later, Bock was sacked in favor of Field Marshal Gà ¼nther von Kluge, due largely to Hitlers anger over German troops conducting a strategic retreat against his wishes. The Russians were aided by extreme cold and poor weather that minimized the Luftwaffes operations. As the weather improved in late December and early January, the Luftwaffe began intensive bombing in support of German ground forces This slowed the enemy advances and by Jan. 7, the Soviet counteroffensive came to an end. Zhukov had pushed the Germans 60 to 160 miles from Moscow. Aftermath The failure of German forces at Moscow doomed Germany to fighting a prolonged struggle on the Eastern Front. This part of the war would consume the vast majority of Germanys manpower and resources for the remainder of the conflict. Casualties for the Battle of Moscow are debated, but estimates suggest German losses of 248,000 to 400,000 and Soviet losses of 650,000 to 1,280,000. Slowly building strength, the Soviets would turn the tide of the war at the Battle of Stalingrad in late 1942 and early 1943.

Without a Paddle Amazon and Hachette and Us

Without a Paddle Amazon and Hachette and Us Without a Paddle: Amazon and Hachette and Us Hi. At Reedsy we live, sleep, and all but photosynthesise self-publishing news and discussion. Even if you were living under a rock, a massive rock, like a boulder, you wouldn’t have been able to avoid the suddenly very loudly proclaimed views of authors both traditionally published and self-published over the whole Amazon-Hachette blood war that’s been happening for over a month now. So we had to say something. In fact, we said two things. Below you can find Dave’s take, and you can find Ricardo’s perspective over here.–Well, that was a hell of a week.The Amazon/Hachette cold war is now into its second month. Hachette’s books continue to suffer difficulties on Amazon’s store, including availability issues and price increases.On Wednesday Douglas Preston released an open letter to readers. Previously it had been quietly circulating amongst authors, collecting signatures including Robert A. Caro and Stephen King. Preston et al asked Amazon to â€Å"resolve its dispute with Hachette without hurting authors and without blocking or otherwise delaying the sale of books to its customers.†Self-published author Hugh Howey responded almost immediately on change.org petitioning Hachette to â€Å"stop fighting low prices and fair wages It’s almost absurdly comic, by the way, that this whole conversation has continued without a real, firm context of what exactly Amazon are asking for. The issue driving this could be anything from Amazon demanding discounts and charging for pre-order buttons to Jeff Bezos personally demanding Hachette deliver a plump firstborn male infant every Summer Solstice in unholy tribute. If I were a betting man†¦

History of Japanese Literature golden age Essay

History of Japanese Literature golden age - Essay Example Though there has been a great influence of China on the Japanese literature in the very beginning, that made use of Chinese words in it. The Heian period lasted from the 8th to the 12th century in Japan. This period, that ran over the span of 794 – 1185, is termed as the Golden age for the literature and arts in Japan. â€Å"The Heian period is considered the peak of the Japanese imperial court and noted for its art and especially in poetry and literature.† (www.jref.com, 2010). Also, the meaning of the word â€Å"Heian† is â€Å"peace†, that should mean that the Golden age in the literature of Japan is considered as a period of peace. The Japanese imperial court also enjoyed its height in the same reign. Since its end, no other period has been appreciated more by the Japanese nation than the famous Heian period. In the same period, the Samurai class surfaced that later gained rule and helped the commencement of the feudal system in Japan. Since the Heian period was preceded by a strong influence of the Chinese and Korean languages on the Japanese literature and writings, the official lang uage of the official documents and the imperial court continued to remain Chinese in the start of the Heian period, but this was not all. Besides the Chinese language, another language â€Å"Kana† surfaced and started to rule the Japanese literature and all forms of written texts. Besides, another system of writing referred to as Hiragana was identified in the Heian period that was phonetic in nature. The special feature of Hiragana was that it did not need an understanding of the characters of the Chinese language, and was also considered much simple and quick for writing. One of the biggest achievements of the Heian period is that Japanese literature was relieved of the rule of Chinese language. Instead, the major use of Kana in the Japanese literature projected an innovative approach and

An Evaluation of Enterprise Risk management value to banking sector of Assignment

An Evaluation of Enterprise Risk management value to banking sector of Zimbabwe - Assignment Example Population and Sample 20 7.3. Data collection instruments, sources and procedures 21 7.4. Data analysis and procedure 23 8. Time Frame and Budgetary Consideration 24 References 26 Bibliography 29 1. Introduction and Background to the Research The Zimbabwean economy has faced tremendous challenges in the banking sector after the liquidity crisis of 2003. The consequences of liquidity crisis declined the purchasing power of Zimbabwean currency at the level of 1953. As a consequence, the people who were extremely poor had to pay with their lives due to inability to cope with persistence economic shock. The Government of Zimbabwe has often been found to make the drought or the macro-economic factors responsible for the liquidity crisis. According to the Reserve Bank the main causes that triggered solvency and liquidity crisis were poor corporate governance, inadequate risk management, rapid expansion, overstatement of capital, creative accounting, speculative trades, high level of non-pe rforming assets, and unsustainable earnings. At the beginning of the year 2009, the multi currency system was adopted by the Government of Zimbabwe that preferred Pound, US$, and Rand as means of transaction by business entities and public. This was mainly because the local currencies had become almost useless since the year 2008. The gradual shift from local currencies to convertible currencies brought more stability in business with the financial statements and budgeting. But these changes have also been found to create severe implications in the field of accounting. The most important business implication is conversion of Zimbabwean Dollar in US$. These challenges of opening of economy for trading in convertible currencies would require adoption of global accounting standards such as need of consulting IFRS or IAS. Other issue including revenue recognition and measurement, financial instruments, and impairment of assets makes the business enterprises vulnerable to significant ris k. The concept of Enterprise Risk Management and its value addition will help the researcher to reveal as to why and how much important is evaluation Enterprise Risk Management value to banking sector of Zimbabwe in today’s competitive and globalised markets. The purpose of the study will be evaluation of Enterprise Risk Management value to banking sector of Zimbabwe which can be achieved by conducting online based questionnaire and interviews through video calls in case the face to face interview is not possible. The researcher may choose appropriate representatives of sample companies and hence conduct the interviews. The most desirable target interviewee is probably the senior management of the sample companies representing banking sector of Zimbabwe. This is because all strategic decisions are implemented at the top level of management. The three basic reasons for which the study topic can be considered as important are as follows: The concept of traditional risk manageme nt has evolved during the years and it is necessary for every academician and professional to be acquainted with the current changes that are applicable The multi-currency system of Zimbabwe and implications in the banking sector after adapting convertible currency for business transactions The impact of gradual shift from local currency to globally convertible currencies in the banking sector of Zimbabwe The study will help the researcher to address all the motivating factors listed above that created an interest for the research. It will further help the

Fraction Operations Essay Example for Free

Fraction Operations Essay To facilitate assessment of the class, I observed the class for several session to develop insights on the behavior, class dynamics and teacher-student response. The current lesson of the class involved and math operations using fractions, requirements for Concept 1 PO 10 and PO 11 as well as Concept 2 PO 7 and PO8 of the 2006 Arizona State Education Standards. I was very happy to observe that the class was very active and receptive to instruction and needed little reinforcement with skills or concepts learned. However, I felt that there was some difficulty in application of learning to practice: number sense was high but performance in operations was lower. Using these observations, the children’s response to different activities and the Education Standards related to the are of study, I felt that play activity was the best strategy to use as reinforcement. I had chosen baking of no-bake cookies to be simple and effective activity for the children, allowing not only to practice their fraction and math skills but also to have a venue where they can interact and collaborate with one another. The children’s interaction during the sharing of the cookies also will allow them to experience fractions in rewarding manner such as in sharing snacks with their friends. As an educator, I feel strongly that there is a real need for classroom activities that designed to engage students in practical applications of fractions. By developing the activity into a non-instructional setup, emphasizing group and play activities which they have already shown a high degree participation, reinforcement would be more effective. The activity will also serve to reinforce the value of concepts of application of the concepts and allow for students to practice cooperative learning and allow teachers to interact with students better (Gillies et al, 2000). This will also allow for the identification of special intervention or supplemental activities for children who may not have been able to participate actively without them having to feel that they are being singled out of the group Implementation and Evaluation I divided the children divided into five groups and were given uniform recipes, Chocolate No-Bake Cookies . Each of the group was instructed to multiply the recipe to various yields: ? , ? , ? , 1 ? , and 2. Each group will then have to compute for the correct ratio of ingredients and proceed to create their cookies which they shared with the other group members. At the end of the activity, while sharing all the cookies with the calls, I encouraged the children to share their experience and develop their own realizations of the applications of fraction skills they had learned.

The Farce of the American Dream in Hawkes’ Original Film, Scarface :: Movie Film Essays

The Farce of the American Dream in Hawkes’ Original Film, Scarface In film, many times the auteur often uses the medium to convey a moral or make a social commentary. In the case of Howard Hawkes’s original version of Scarface, there is more being portrayed through the characters then merely the story. Hawkes makes a statement about the faà §ade of organized crime, and the farce of the American Dream. Organized crime has developed a stigma regarding its power and influence, especially during its hay day in the 1930’s. The mob has always been viewed as a powerful â€Å"family-like† organization. In Scarface, Hawkes brings the mafia into a seemingly more realistic light. By overturning Lovo’s position of power, Tony represents the idea of â€Å"every man for himself,† within a supposed organized group. The viewer steps into a cut-throat world of power hungry men, all trying to get rich quick. In this world, Hawkes asks, how can you organize men towards any goal if they all seek personal gain? One might say that they are attempting to cheat the American Dream. â€Å"The World is Yours,† symbolizes the true nature of the American Dream. The idea that you could come to a free world with nothing, and build yourself up, is the essence of what Tony and his gang are driving towards. However, at the climax of the film, the spectator perceives Tony to have everything he claimed he wanted throughout the film. He obtains power, wealth and privilege, yet he is invariably alone. Perhaps, Hawkes in commenting on the disappointment that this country was for many immigrants who heard tales of a place with endless possibilities for their family. However, when they arrived, found the endless hours of labor only took them further away from what was most important: the family.

Managers Can Create Satisfied Employees

Employee satisfaction is the key to the economic success of any company. Research has shown that a satisfied employee does his job well and in return the company’s performance is greatly improved. Employer and employee relations are very important in ensuring that a company realizes its mission. In fact, it has been researched and found out satisfied employees usually translate to satisfied customers. Hence, with proper policies and administrative skills, managers can create satisfied employees. The following tips help to illustrate the various methods and ways by which employers can achieve this. These are; Job security The primary driving force an individual centers on while working, is the ability to retain the job for as many years as possible. Personal organization and family budget go in line with job security concerns. When an employee is confident of his or her job security at the workplace, his performance is far much better than a case where he or she is not sure of being retained in the next year. Pay satisfaction People don’t work unless they receive pay work done. It is therefore the key to employee satisfaction. Managers normally use financial rewards to improve their worker’s performance. Good salaries equally translate to better work. Every worker would want to continue working for an organization which pays him or her well. [1] Language and communication Communication is notably the most important factor and step required for the achievement of improved degree of satisfaction among various groups of employees. Managers who use simple but powerful words usually win the hearths of most employees. How a manager expresses himself while communicating the company’s principles determines the mode of reception from the e employees themselves. Words such as ‘please’, ‘you are doing a good job’ and ‘thank you’ demonstrates that a manager values the employees. It is also a sign of respect directed to the junior workers. Benefits Certain benefits help motivate workers. Such benefits include; Provision of insurance cover not only to the employees but also to their families as well. Allocation adequate time for one to be with his or her family. This can be provided in terms of structured leave periods, off-work times, weekends and time schedules for leaving work places daily Promotion and career advancement Departments such as the military have a well organized promotion channels that go in line with the performance of an individual. Promotion is usually proportional to the amount of money and benefits that one receives. House allowances for example are given according to ones job scale in many countries. To be promoted from a deputy supervisor to a full supervisor indicates that the administration of a particular company is appreciating an individual’s effort. This will lead to the development of self confidence and hard work among all the employees so that one could be promoted. [2] Safety in the work environment People who feel safe in their working environment tend to perform better than those who don’t. Safety can be in the form of human-machine relations and human-human relations. Military personnel working in war thorn countries like Iraq, Somalia and Afghanistan work in fear and this greatly affects their overall performance at work. Flexibility to balance life and work issue Proper coordination between the work issues and personal life is necessary to balance both. Overworking and work stress usually affect human healthy both in social, mental and physical terms. Rewards and gifts Rewards should not be very big inducements but the small gifts given to anybody is well appreciated. A handwritten thank you note is normally appreciated and cherished. Everybody loves chocolate, and provision of such kind of rewards especially at the weekends and special days like Christmas and Valentine days, helps to build positive relationships between the company and the employees. Gift certificates such as birthday wishes are a morale booster to self-confidence of the employees. Some companies offer their logo merchandizes in form of t-shirts, caps, mugs, pens, jackets and computer mouse pads. In addition, motivational posters could be strategically drafted for individual recognition for job well done. In most cases, people would want to know if their work has made some difference. Provision of such rewards is encouraged. [3] Conclusion As a manager, your impact on employee satisfaction is great and immeasurable.   It is therefore important that managers look for convenient, cost-conscious and appreciated ways of motivation in order to build a dynamic, committed and workforce that will result in better productivity and profitability of the organization. References Dale, M. (2001): The Art of HRD: Developing Management Skills  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   , Vol. 3, Crest Publishing House, New Delhi Maund, L. (2001): An Introduction to Human to Human Resource Management: Theory and Practice: Macmillan, Palgrave Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: Prentice Hall, New York Thomson, C. and Rampton, L. (2003): Human Resource Management. Melbourne press, New York [1] Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: Prentice Hall, New York [2] Dale, M. (2001): The Art of HRD: Developing Management Skills, Vol. 3, Crest Publishing House, New Delhi [3] Thomson, C. and Rampton, L. (2003): Human Resource Management. Melbourne press, New York   

Gbmt Cilantro Cafe

Global Business Environment 1. 2. 3. 4. 5. 6. Introduction & History Changed by the revolution SWOT Vision Strategy & Implementation Reasons of success Success of the communication strategy The smart and innovative strategies 7. Recommendation Introduction ? An Egyptian coffee shop company based in Cairo. ? First modern-culture coffee shop in Egypt. History 1999 2000 Two young Egyptian entrepreneurs begin to think about the idea of Cilantro Cafe. Establishment of Delicious Inc. with â€Å"Cilantro† as a trade name. Launch of the first Cilantro Cafe. Within 4 years, the company opened 8 shops in Egypt.Rise of competition. 2004 2005 2008 January, 25th of 2011 End of 2011 El-Sewedy, an Egyptian local group, won the bid against Starbucks chain to make the acquisition of Cilantro. Beginning of the internationalization of the company with the opening of the first outlet abroad in London, UK. Beginning of a popular uprising which became the Egyptian revolution. The company owns aroun d 70 outlets in Egypt. Changed by the revolution ? Breaking away from the government ? Self Concepts ? Belonging to Egypt ? Cilantro Cafe provided values for customer ? Knowledge ? Health ConsciousnessTransition from local to Global process 1 2 Choice of country for franchise Selection criteria for franchisee Contract negotiation 3 4 5 6 Operational preparations Outlet Opening Continuous monitoring & feedback SWOT analysis – Internal Strengths ? Creation of the concept of a modern-culture coffee shop ? Diversified customers ? Value of knowledge and value of health-consciousness. ? Communication strategy: differentiation while creating add ? Value added services. ? Good marketing team ? Maintenance of the company’s key performance indicators SWOT analysis – Internal Weakness Hardly to control the franchise. ? Time consuming for the transition from local to Global process SWOT analysis – External Opportunities ? Domestic development ? A lot of potential pro spects ? Egypt revolution with the merge of Egypt 2. 0 whom new values clearly fitted with cilantro’s ones. SWOT analysis – External Threats ? Rising competition and global competitors. ? The country-of-origin effects and cultural symbolism for an in ternational brand are critical ? Adaptability to globalization Vision Delicious Inc. ? To build new and creative food service concepts ?Maintain & up-grade uniqueness in the products ? Positioning of the brands Strategy ? Increase the brand recognition ? Defend its home market by constantly up-grading what is offered to customers ? Adhering high quality standards and a unique Cilantro Spirit. ? Become an important contributing member of its community. Strategy ? Offer a positive environment for its internal family while ensuring the long-term business goals. ? Provide the â€Å"Cilantro Experience†. Implementation ? Decorations and layouts of the outlets can provide cozy, modern and fresh atmosphere ? Offering a rea ding corner and Online red book Providing healthy, fresh and tasty choices The smart and innovative strategy ? I & U Models ? I-Model ? Makes use of the export / sales ratio of a firm, which is said to reflect the dependence of the firm on international markets ? More suitable for SMEs The smart and innovative strategic ? I & U Models ? U-Model It assumes that a firm gradually increases its Internationalization operations in stages, at first starting small and low risk, building up experience incrementally to take on larger international roles ? PESTEL ? Political, Economic, Social, Technological, Environmental and Legal.Success of the communication strategy ? Franchising department stays in continuous contact with the franchisee brand manager and conducts monthly regular audit for each of its outlets Main Reason of Success ? Drastic change in the Egyptian coffee house concept ? Introduced a new category of leisure in Egypt ? Post-revolution ? Strategy of differentiation -Provide a unique Cilantro spirit Further capitalize ? International Bank ? Issue Stocks ? Venture capital Recommendation ? A mix between I and U model is the most valuable strategy be cause it would provide multi-dimensionality. The End.

Free Essays on The Saints And The Roughnecks

The saints and the roughnecks One of the most interesting theories that are on connection to this article is the labeling theory. This theory states that people tend to focus more on a label that a person has rather than the people themselves. It also states that the labeling becomes a part of the entire self-concept. If a person thinks that they are a saint or a roughneck they will expect to be treated that way. If a society or a town for instance sees you as a liar, they will wonder if you are telling the truth every time they are talking to you. According to this theory the saints and roughnecks paths we already laid out for them to take. Just because of their label they were able to get into, or out of trouble more easily or not. The differential association theory states that people learn deviance from society. It also states that you learn your boundaries. In this article the saints knew that they were thought of as saints and therefore figured out just what they could and could not get away with. The roughnecks, however, learned to deviate because of their label. The roughnecks knew that they were always looked at as the wrong- doers, so they learned to deviate. In this theory it states that there are possibly subcultures that teach deviance. In this article they subcultures were the saints and the roughnecks. Both of these groups had to learn how to deviate, just on different levels. There is a mention in the book about bureaucracies. Bureaucracies are defined as a formal organization with a higher form of authority, a clear division of labor and rules. In this article both of the groups were part of individual bureaucracies. The saints of one, who was assumed by all to follow all the rules, do what they are told and respect authority. The roughnecks were of one whom all assumed did not follow the rules, did not respect authority figures and were a nuisance to society. This article is completely true. In high school I... Free Essays on The Saints And The Roughnecks Free Essays on The Saints And The Roughnecks The saints and the roughnecks One of the most interesting theories that are on connection to this article is the labeling theory. This theory states that people tend to focus more on a label that a person has rather than the people themselves. It also states that the labeling becomes a part of the entire self-concept. If a person thinks that they are a saint or a roughneck they will expect to be treated that way. If a society or a town for instance sees you as a liar, they will wonder if you are telling the truth every time they are talking to you. According to this theory the saints and roughnecks paths we already laid out for them to take. Just because of their label they were able to get into, or out of trouble more easily or not. The differential association theory states that people learn deviance from society. It also states that you learn your boundaries. In this article the saints knew that they were thought of as saints and therefore figured out just what they could and could not get away with. The roughnecks, however, learned to deviate because of their label. The roughnecks knew that they were always looked at as the wrong- doers, so they learned to deviate. In this theory it states that there are possibly subcultures that teach deviance. In this article they subcultures were the saints and the roughnecks. Both of these groups had to learn how to deviate, just on different levels. There is a mention in the book about bureaucracies. Bureaucracies are defined as a formal organization with a higher form of authority, a clear division of labor and rules. In this article both of the groups were part of individual bureaucracies. The saints of one, who was assumed by all to follow all the rules, do what they are told and respect authority. The roughnecks were of one whom all assumed did not follow the rules, did not respect authority figures and were a nuisance to society. This article is completely true. In high school I...

Business Model and Strategic Plan Essay Example for Free (#3)

Business Model and Strategic Plan Essay Coffee (372) , Starbucks (158) , Strategic Plan (66) , Business model (48) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company’s vision, mission, and values, and how it related to strategic management. Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffee’s customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorite cup of coffee. In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers’ need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers’ satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or mall, our customer can save time on waiting in line. Even more convenient, the machines outside of the office building not only can save our customer a trip to the coffee shop in the morning, also be able to enjoy a hot fresh coffee when they sat down by their desk. This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency. Starbucks’ mission is a reason for the company’s existence. With the unique style of combining both, our vision and mission statement is â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.† (Starbucks.com) To align with this mission statement, our new division’s mission statement is to † bring the best quality coffee and convenience to our customers on the go, one machine at the time† This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division’s mission statemen ts include descriptions of Starbucks’ target market, the geographic domain, and concern for survival, growth, and profitability. Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan through the analysis of SWOTT. SWOTT stands for strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis identifies strengths and weaknesses within a company, and outside opportunities and threats. The most important parts of a SWOT analysis specify the actions that correspond to the elements the company identify. By using the results of the analysis to improve the situation of the new division, we can reduce the likelihood of developments that negatively affect the business while improving performance. (Smallbusiness.Chron.com) Starbuck is currently in the retail coffee and snacks industry. The  self-serve coffee machine will be able to satisfy customers not just a cup of coffee but also tea, water and juice, which Starbuck currently provide in the store. The loyal based reward programs provide customers with convenience, giving presents, and increasing frequency of the machine visit. Although there will not be any customer service involved, but the efficiency of leveraging technology with the capability of mobile App will still attract customers. The machine will provide extra ideas on the screen related to recycling and reducing waste; this is a great way to communicate with people about the social responsibility initiatives of the company. Due to the economic crush in 2008, this industry has experiencing a major downfall in sales. Because of the sensitivities to the macroeconomic factors, most of industry consumers have to give up extra expenses such as over priced drinks, snacks, and food. However, with economy slowly recover, consumers will start feeling the relaxation of the financial situation, it is safe to say, this industry will has a considerable amount of growth in the near future. With Starbuck having the most of market share in the industry, they have a monopolistic competition. By far the biggest threat the company face is the mature stage of the industry. Dunkin donuts, McDonalds, or Pete’s coffee are all the main pressure on Starbucks. Starbucks brand recognition and the convenience of the self-severed machines differentiates itself, the brand and the machine will draw more customers’ attention, gain competitive advantages for the company. The self-served Starbucks coffee machine will be located in some of the most prime and strategic location across the city such as universities, office buildings, and grocery stores. They will primarily targeting mid-income individuals and students. This strategy will gain competence due to the customer convince factor. The Starbuck coffee-pricing factor does pose a weakness to some targeted consumers; however, the self-severed machine will be 5% cheap because there are no labor costs involved. Expansion into a global market is an opportunity for these machines. Starbucks has a great growth potential in further expanding into the emerging and developing  markets. The company can leverage their size, experience, financial prowess and efficiencies to make new market share. (Forbes.com) Starbuck has putting significant amount of time and money on training their employees. Their employees are known for highly knowledge and experienced. They are the main assets of the company and they are provided with great benefits like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine. (CNN.com) The internal threat for Starbucks currently is the change of life style and taste choices of consumers. More and more customers are shifting towards healthy foods and drinks; this treading can hurt the coffee culture of the company, even to industry in the future. The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. It also provides an organization with feedback of both the internal business processes and external outcomes, which allows for continuous improvement of strategic performance and results. Develop the strategic objectives for the new division of the Starbuck in the balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the new vision and mission. Below are the three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). How to gain the market share is the objective in financial perspective. This is aggressive strategy the new division can use to power our organization and weaken the competitors. The new † Self served coffee machine† can gain market shares by: One: New technology. This market has always been a high growth market, and high growth markets has less competitors, it means they will not fight our  efforts as fiercely. Two: Innovation. This new machine is absolutely a breakthrough innovative idea once it is release into the market. Innovation can help the new division obtain large market share. Three: Strategic Alliance. The new machine can advertise other products, which is great choice when drinking coffee. If the alliance company can help with founding, we can lower our coffee price. This is efficient way to lure customers from competitors. How do we create value for our customers are the objective for the customer perspective? Customers are the key factor to an organization success. Creating value for our customers in three ways: One: New Value. This is the most challenging way to impress customers. By setting new machines by the office buildings or school parking lots will be most convenience for people do not have time to stop for coffee in the morning, or anytime during the day. Two: More value. The machine will provide the same product as in a Starbucks coffee store, but cheaper. Three: Better Value. To expend on the existing value, the customer will be able to purchase snake from the machine. The addition product provided will simply delivering more powerful impact to consumers. PROCESS OR INTERNAL OPERATIONS PERSPECTIVE How we measure the new division performance? The new division will have its own survey attached to the machine. Customers are the top choice for us to know what does the new division do to make them come back for more. Also, customers can leave feedbacks and advice via Facebook, Yelp, or preferred  social Media. Our new division will make huge impact on the organization, because it will release the busy traffic in the morning for the store location. LEARNING AND GROWTH (EMPLOYEE) PERSPECTIVE There is no employees’ turn over or retention involved with the â€Å"Self served machine† However, the mechanics are needed for the daily maintenance and refill. The new technology will notify the mechanic department if the machine needs any attention or checkups. While having a strategic plan, mission and vision Statement is crucial for the new division, but crafting and developing this plan is only the half of the battle. To have a communication plan is one of the most important factors after the plan and analysis is finalized. Although the new division will not have any human operating the machine, there are still the needs of new policies and procedures to be carried out. The effective of these policies and procedures are most likely effect the success of the plan. For example, machines maintenance schedule, or refill of the machine. Failure to take communication plan into account can cause disastrous. Our new business plan is a comprehensive document that outlines key elements of how we going to operate this new division. The plan typically includes an assessment of the market and the competition, operating budget breakdown, and short and long-term business goals. (smallbusiness.chron.com) There are three suggest way to monitor and control our new plan: Any new business plans within an organization needs to be reviewed on a regular basis, especially the expectancy of the busy traffic with the new  self-served machine. The new division management needs to set a date, this can be quarterly or annually, to review the long-term and short-term goals. Conducting the comparative analysis will help to ensure the strategic plan is on the right path. The management team of new division needs to develop a new tracking system to assess how the sales are doing regularly. For example, if the target sales goal is 5000 cups per month, then track the sales weekly or twice a month to monitor and control the process. Monitor key elements frequently. Key elements of the business plan include research on the market and competition as well as revenue projections. Each of these elements is subject to rapid change, and the management team should remain aware of where you stand with regard to these issues. (Smallbusiness.chorn.com) COORDINATE BUSINESS AND MARKING PLANS Our new division will have both business and marketing plans. Sometimes, they overlap in several ways. For example, if the Marketing plans calls for a major launching campaign with the media, but the business plan’s revenue prediction rejects that plan, then the managers needs to revise the plan to stay on track. Ethical behaviors and organization social responsibility is one of the key factors to bring large benefits for the business. With the new self-served coffee machine, it attracts customers with Starbucks signature products, thereby to boosting sales and revenue. It will create more jobs, therefor, help with unemployment. It will also attract more investors and keep the company’s share price high, therefor, protecting the business and employees’ benefits. The fact is brutally simple: the accelerated change within the business world is unavoidable. Evidence shows in current business world, customers are changing their needs and interest each day, markets are relentlessly unstable, and competitors are more aggressively capture any chance possible at new ideas. With technology advances faster and faster, and modifying the traditional strategic management that it touches, Innovation has become what shapes the current strategic management trends, and the right strategic management is the key to business success. http://www.starbucks.com/about-us/our-heritage Mission and Vision Statements. r Business Plan. We have essays on the following topics that may be of interest to you

Why i take international business strategy for my undergraduate Essay

Why i take international business strategy for my undergraduate course, any relevant experience, skills and attributes and my long term goal - Essay Example The core purpose of taking this course is to equip myself with the required knowledge and skills of international business. The two important skills are management of diverse workforce (Barak, 2011) and adaptation of business with international laws and the regulations of respective country in which businesses are going to be operated. The knowledge about cross cultural issues is also important. My long term goal is to attain a professionally sound career in an international organisation having prestige in its target market. In order to prove myself capable of such organisation, I need to groom myself accordingly. I should have information about the policies of international organisations and their working styles. I should have an updated knowledge bank about the international trade laws, labour laws and integration practices. I should also have strong communication and interpersonal skills to survive effectively in the diverse challenging environment (Schermerhorn,